Services/Paid Media
Paid Media

PPC management that compounds revenue — not clicks.

We run paid media like a revenue operation. Every dollar of budget is pointed at a target cost-per-outcome and measured to the customers it produces — across Google Ads, Meta, Microsoft, and YouTube.

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PPC management is the ongoing strategy, build, and optimization of pay-per-click advertising — Google Ads, Microsoft Ads, and paid social like Meta — where you pay only when someone clicks. Done right, it isn't about cheap clicks; it's about engineering every campaign toward a target cost per acquisition and feeding real conversion data back so the platforms bid toward your most profitable customers. RG Digital Marketing manages PPC as a profit-and-loss operation: structured by intent and margin, measured from click to closed revenue, and optimized every week.

The problem

Why most ad accounts quietly leak budget

Most paid accounts lose money in the same predictable places: broad keywords with no negative lists, bidding optimized to clicks instead of revenue, boosted posts chasing likes, and a landing page that bounces the traffic you just paid for. Worst of all, the conversion data feeding Google and Meta is incomplete — so the algorithms learn the wrong lesson and bid toward cheap leads that never close. The spend looks busy on a dashboard and produces nothing on the P&L.

Channels we run

Every channel your customers actually use.

One coordinated program across search and social — budget follows whichever channel produces customers most efficiently.

Google AdsSearch, Performance Max, Shopping, and YouTube — managed to a target cost-per-outcome and measured to revenue.Explore Meta (Facebook & Instagram)Full-funnel paid social with Pixel + Conversions API wired to real outcomes — not boosted posts.Explore
Microsoft Ads (Bing)Lower-competition search inventory that often converts cheaper — run alongside Google, not instead of it.
YouTubeDemand capture and retargeting in video, attributed back to the click that drove the customer.
How it works

A system, not a set-and-forget.

01

Audit & forecast

We map the account, the tracking, and your unit economics — then set a target cost-per-outcome the budget can actually hit. You see where spend is leaking before we touch a campaign.

02

Rebuild the architecture

Campaigns restructured by intent and margin, negative-keyword hygiene applied, and bidding (Target CPA / Target ROAS) matched to your economics — not whatever the last agency left behind.

03

Wire revenue tracking

Server-side conversions, call tracking, and offline revenue from your CRM uploaded back to Google and Meta — so the platforms bid toward closed customers, not cheap clicks.

04

Optimize & compound

Weekly tuning on geography, device, schedule, audience, and creative. Winners scale, losers die, and the conversion data makes the bidding smarter every month instead of resetting.

Clicks aren't the product — customers are

Most agencies report on impressions, clicks, and cost-per-click because those numbers are easy and always look fine. None of them pay your bills. We optimize to cost per acquisition and return on ad spend, then tie those back to closed revenue in your CRM. That single shift — from clicks to customers — changes which keywords we keep, which audiences we scale, and how we bid. It's also why our accounts compound: every closed deal teaches the platform what a good customer looks like, so the next dollar is spent smarter than the last.

Google vs. Meta: where your budget should go

Google Ads captures existing demand — people actively searching for what you sell — so it usually converts fastest and anchors the budget. Meta creates and recaptures demand: it puts the right offer in front of the right audience before they search, and retargets the visitors Google sent you. The right split depends on your margin, sales cycle, and creative, not on a template. We run both as one coordinated operation, move budget to whichever channel is producing cheaper customers this month, and use Microsoft Ads and YouTube to extend reach where the economics work.

Measured to revenue

Paid media is only as smart as your tracking.

If the platforms can't see which clicks became customers, they optimize blind — and you pay for it. Every paid engagement we run sits on server-side conversion tracking, call tracking, and offline-conversion uploads, so Google and Meta bid toward real revenue. It's the difference between an account that plateaus and one that compounds.

See how we wire conversion tracking
What we run

Inside Paid Media.

01Google Ads ManagementSearch, Performance Max, Shopping, and YouTube — managed to a target cost-per-acquisition, measured to revenue, and optimized every week.→02Meta (Facebook & Instagram) AdsFull-funnel Facebook and Instagram advertising — creative tested against cost-per-acquisition, with the Pixel and Conversions API wired to real revenue. Not boosted posts.→03Multilingual PPCYour customers don't all search in English. We build and manage native-language Google and Meta campaigns — Spanish first — that win the high-intent searches your English-only ads never see.→04Landing Pages & CROYour ads are only as good as the page they land on. We design, build, and relentlessly test landing pages that turn paid clicks into leads and customers — then keep optimizing them.→
$210M+
Ad spend managed to date
Google
Certified Partner
Click → customer
Measured to closed revenue

Approximate, cumulative to date.

Common questions

Frequently asked questions.

How much does a PPC agency cost?

It depends on the scope of the work and your ad spend — there's no honest one-size answer. On a short call we'll learn your goals and look at your accounts, then put together a tailored proposal. No long lock-ins; you keep us on results, month to month.

What's the minimum ad budget to work with you?

We work best with accounts spending around $5,000/month or more, where optimization compounds and the testing has room to pay off. Below that, we'll tell you honestly whether paid media is the right first move or whether your budget is better spent elsewhere.

How soon will I see results from PPC?

Cleanup gains — stopping wasted spend and fixing tracking — usually show within the first few weeks. The bigger, compounding improvement comes over two to three months as better conversion data trains the bidding toward your most profitable customers.

Do you manage both Google and Meta ads?

Yes. We run Google Ads, Meta (Facebook & Instagram), Microsoft Ads, and YouTube as one coordinated program, and move budget toward whichever channel is producing customers most efficiently — rather than treating each platform as a separate silo.

How do you measure whether PPC is working?

By cost per acquisition and return on ad spend tied to closed revenue — not clicks or impressions. We wire server-side conversion tracking, call tracking, and offline-conversion uploads so every dollar of spend is traceable to the customer it produced.

Do I own my ad accounts and data?

Always. Every account, pixel, audience, and piece of tracking belongs to you. If we ever part ways, you keep the assets and the history — no hostage situations.

From the blog

Go deeper.

Google Ads

Google Local Services Ads: How the Pay-Per-Lead Model Works

Learn how Google Local Services Ads work, what Google Guaranteed means, how leads are priced, and how to rank higher and dispute bad leads.

Read Microsoft Advertising

Microsoft Advertising (Bing Ads): The Underrated PPC Channel

A practical Microsoft Advertising guide covering who's on Bing, LinkedIn targeting, UET tracking, and how to decide if Bing Ads are worth your budget.

Read Lead Generation

11 Ways to Generate More Leads Without More Ad Spend

Learn how to generate more leads from your existing traffic and budget. 11 practitioner tactics covering tracking, CRO, local SEO, retargeting, and more.

Read
Reviewed by RG Digital Marketing

Written and reviewed by . He has personally managed paid advertising across legal, home services, insurance, telecommunications, and Fortune 500 brands, with more than $210 million in ad spend managed to date. RG Digital Marketing is a certified Google Partner.

Last updated .

Authoritative sources

This page reflects RG Digital Marketing's own methods and current best practices in digital marketing. Platform features and benchmarks change often — verify specifics against the primary sources above. This is general information, not a guarantee of results.

Ready when you are

Let's turn your clicks into customers.

Book a 30-minute call. We'll review your spend, your tracking, and where customers are slipping away.

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