Landing Pages & CRO
Your ads are only as good as the page they land on. We design, build, and relentlessly test landing pages that turn paid clicks into leads and customers — then keep optimizing them.
You can have perfect targeting and still lose, because the click hits a slow, cluttered page that asks for too much and proves too little. Most landing pages are built once and never tested — so every dollar of traffic runs through a leak nobody is fixing.
We treat the landing page as the highest-leverage point in the funnel. We build fast, focused pages around a single action, load them with the proof and clarity a buyer needs, and wire conversion tracking in from the first version. Then we test — headlines, offers, forms, layout — against real conversion data, so the page gets better every month instead of staying frozen.
In the Nordanyan Law build we wired conversion-tracked intake, an interactive settlement calculator, and a case-evaluation quiz — every form and call tied back to the click that drove it.
See the conversion work in action →Everything in Landing Pages & CRO.
Conversion-first design
One page, one action. Built around a single goal with the friction and distractions stripped out.
Speed & mobile
Sub-2.5s loads on any device — because a slow page is a bounced click you already paid for.
Message match
The page echoes the exact ad and keyword that sent the visitor, so intent carries straight through to the form.
Proof & trust
Reviews, results, guarantees, and the trust signals that move a skeptical buyer to act.
A/B testing
Headlines, offers, forms, and layout tested against real conversion data — not opinions.
Tracking built in
Every form submit and call tied back to the click, so you know which page and audience actually pays.
From click to customer.
Conversion audit
We analyze your current page and traffic to find exactly where clicks are leaking — speed, message match, friction, missing proof.
Build or rebuild
A fast, focused page built around one action, with conversion tracking wired in from version one.
Test
Structured A/B tests on the elements that actually move the number — headline, offer, form length, layout.
Compound
Winning tests stay, losers go, and the conversion rate climbs month over month instead of sitting frozen.
Good to know.
What's a good landing page conversion rate?
It depends on the offer and the traffic, but most paid landing pages should clear 5–15%. Many we audit are sitting in the low single digits simply because nobody is testing them. We benchmark yours, then improve it.
What's the difference between a landing page and my homepage?
A homepage serves everyone and links everywhere. A landing page serves one audience, one offer, and one action — which is why sending paid traffic to a homepage usually wastes it.
How long does CRO take to show results?
Quick wins — speed, message match, form length — often move the number in the first weeks. The bigger, compounding gains come from a steady testing cadence over months.
Do I need a new page, or can you fix mine?
Both happen. We start with a conversion audit; sometimes the answer is a rebuild, sometimes it's fixing the specific leaks in what you already have.
Part of one operation.
Let's turn your marketing into revenue.
Book a 30-minute call. We'll review your spend, your tracking, and where revenue is leaking.
Book a call