Programmatic city pages
16 cities, each with workers' comp and injury practice-area pages — 40+ programmatic local landing pages indexed by Google. The old site had one contact page.
Work/Nordanyan Law
Case study · Nordanyan LawWebflow lock-in to a programmatic SEO machine.
We rebuilt a Los Angeles workers' comp firm's entire web foundation in one week. New stack, 100+ pages, server-side conversion tracking, and click-to-signed-case attribution wired end-to-end. In the first month after launch, the pages ranking in Google grew nearly 10× and organic clicks rose 3.5×.
Industry
Workers' Comp Law (LA)
Build time
1 week
Stack
Next.js · Sanity · GTM
Status
Launched May 2026
The transformation
Drag to see what changed.
Same firm, same content — a completely rebuilt foundation. Drag the handle to wipe between the original Webflow site and the rebuild.
Home page
A static Webflow brochure became a content-rich, conversion-driven home — multi-channel intake above the fold, real case results, and a track-record band, all on Next.js.
BeforeAfter01 · The results
What the rebuild produced.
Real outcomes from Google Search Console, comparing equal 28-day windows before and after the May 2026 relaunch — not projections.
3.5×
More organic clicks every month
~10×
More pages ranking in Google
2.9×
More monthly search impressions
1 week
Webflow to a new stack
11 pages→100+ pages
Measured in Google Search Console, comparing equal 28-day windows before and after the May 2026 relaunch. Click-to-signed-case attribution is wired end-to-end, so the firm can now trace a phone call back to the ad that earned it.
02 · The challenge
Where they started.
Nordanyan Law had a Webflow brochure — eleven pages, a single contact form, and no way to tell which ad click became a signed case. It looked fine. But it couldn't scale.
Every new practice area or city meant wrestling a page builder. The firm didn't own its own platform, so a price hike or terms change left it with no leverage. And the ad spend ran blind — nothing tied a phone call back to the campaign that earned it. The job wasn't a redesign. It was a foundation rebuilt to rank, convert, and prove its own ROI.
03 · The rebuild
Every core page, rebuilt.
Drag any handle to compare. Same content, rebuilt for clarity, depth, and conversion.
About Us
A generic firm bio rebuilt as a story-led page that establishes authority before the prospect ever calls.
BeforeAfterPractice area: Workers' Compensation
A thin overview rebuilt as a deep-content workers' comp hub with FAQs, process, and clear CTAs.
BeforeAfterAttorney profile
Headshot-and-bio cards replaced with full attorney profiles — credentials, results, languages, direct contact.
BeforeAfterContact Us
One static phone number replaced with multi-channel intake, dynamic CallRail tracking, and bilingual support.
BeforeAfter04 · Scope expansion
Pages we built that didn't exist before.
Old site: 11 pages. New site: 100+ pages, including 40+ programmatic location pages across 16 cities.
Work Injury Settlement Calculator
Live tool that estimates California workers' comp Temporary & Permanent Disability benefits using the real 2026 statutory formulas (Cal. Lab. Code §§4453, 4656, 4658). Captures email at the result reveal.
Case Evaluation Quiz
Qualifies leads before they ever pick up the phone. Higher-intent intake.
DWC Forms library
Six DWC forms with downloadable PDFs. SEO surface and trust signal in one.
Legal Glossary
Workers' comp terms, plain-English definitions. Long-tail SEO that compounds over time.
FAQ page
Answers the questions every prospect has before they call. Schema-marked for rich results.
Industries pages
Workers' comp by industry: construction, warehouse, factory, trucking fleet, and office.
Wildfire Claims
LA-specific practice area, launched ahead of fire season. Fast to add — that's the new stack.
Case Results
Every settlement and verdict with amounts and case types — hard proof that builds trust before the call.
What's next
A full California settlement-calculator suite.
The live Work Injury Settlement Calculator is the first of a planned set — personal injury, car and truck accidents, pain-and-suffering, and slip-and-fall estimators — each built on the same statutory engine and shipping as its own tool.
05 · Under the hood
What you don't see.
The architecture under the visuals. This is where most agency rebuilds fall short.
Modern Next.js App Router stack
No Webflow lock-in. Owned IP. Full control over performance, SEO, and integrations.
Sanity CMS
Your content, your control. No platform fees creeping up on you. Edit any page from a dashboard.
Server-side conversion tracking
GTM web container, server-side GTM, Meta Conversions API, and Enhanced Conversions for Google Ads. Resilient to ad blockers, deduped end-to-end.
Click-to-signed-case attribution
CallRail dynamic number insertion + GoHighLevel CRM + offline conversion uploads to Google and Meta. The full funnel ties back to the original ad click.
Schema.org structured data
JSON-LD on every page. Better SEO snippets. Better citations from AI search engines.
Speed as a feature
Self-hosted fonts. Image optimization. Lighthouse budgets enforced in CI. Pages load fast on any device.
Bilingual route infrastructure
English live. The architecture supports full Spanish translation without rebuilding the site.
06 · For your business
Why this matters.
Owned, not rented
Webflow, Wix, Squarespace — these platforms own your site. When they raise prices or change terms, you have no leverage. We build on open infrastructure you can host anywhere.
Attribution maturity
Most law-firm sites can't tell you which ad click became a signed case. We wire that back end-to-end. Better data means better ad spend decisions and lower cost per signed case.
SEO that compounds
Programmatic pages — city × practice area combinations — give you hundreds of indexed URLs from day one. Organic traffic that compounds without writing a new article every week.
Ready to scale
Want this for your business?
Book a 30-minute call. We'll review your current site, tracking, and ad accounts and tell you exactly what's leaking revenue. Built on $210M+ in managed ad spend to date.
Book a call