Programmatic city pages
12 cities × 23 practice areas = 276+ pages indexed by Google. The old site had one contact page.
Work/Nordanyan Law
Case study · Nordanyan LawWebflow lock-in to a programmatic SEO machine.
We rebuilt a Los Angeles workers' comp firm's entire web foundation in ~6 weeks. New stack, 100+ pages, server-side conversion tracking, click-to-signed-case attribution wired end-to-end.
Industry
Workers' Comp Law (LA)
Build time
~6 weeks
Stack
Next.js · Sanity · GTM
Status
Launched May 2026
01 · The transformation
What we rebuilt.
Same firm. Same content. Completely rebuilt foundation.
Home page
From a static Webflow brochure to a content-rich, conversion-driven home built on Next.js.
Tall full-page captures — scroll within each frame to compare further.
Before
After
About Us
Generic firm bio replaced with a story-led page that establishes authority before the prospect ever calls.
Practice area: Workers' Compensation
Thin overview rebuilt as a deep-content workers' comp hub with FAQs, process, and clear CTAs.
Tall full-page captures — scroll within each frame to compare further.
Before
After
Attorney profile
Headshot-and-bio cards replaced with full attorney profiles — credentials, results, languages, direct contact.
Contact Us
One static phone number replaced with multi-channel intake, dynamic CallRail tracking, and bilingual support.
02 · Scope expansion
Pages we built that didn't exist before.
Old site: 11 pages. New site: 100+ pages and 276+ programmatic city × practice combinations.
03 · Architecture
What you don't see.
The architecture under the visuals. This is where most agency rebuilds fall short.
Modern Next.js App Router stack
No Webflow lock-in. Owned IP. Full control over performance, SEO, and integrations.
Sanity CMS
Your content, your control. No platform fees creeping up on you. Edit any page from a dashboard.
Server-side conversion tracking
GTM web container, server-side GTM, Meta Conversions API, and Enhanced Conversions for Google Ads. Resilient to ad blockers, deduped end-to-end.
Click-to-signed-case attribution
CallRail dynamic number insertion + GoHighLevel CRM + offline conversion uploads to Google and Meta. The full funnel ties back to the original ad click.
Schema.org structured data
JSON-LD on every page. Better SEO snippets. Better citations from AI search engines.
Speed as a feature
Self-hosted fonts. Image optimization. Lighthouse budgets enforced in CI. Pages load fast on any device.
Bilingual route infrastructure
English live, Spanish ready. The whole site can be translated without rebuilding it.
04 · For your business
Why this matters.
Owned, not rented
Webflow, Wix, Squarespace — these platforms own your site. When they raise prices or change terms, you have no leverage. We build on open infrastructure you can host anywhere.
Attribution maturity
Most law-firm sites can't tell you which ad click became a signed case. We wire that back end-to-end. Better data means better ad spend decisions and lower cost per signed case.
SEO that compounds
Programmatic pages — city × practice area combinations — give you hundreds of indexed URLs from day one. Organic traffic that compounds without writing a new article every week.
Ready to scale
Want this for your business?
Book a 30-minute call. We'll review your current site, tracking, and ad accounts and tell you exactly what's leaking revenue. Built on $210M+ in managed ad spend to date.
Book a call