A redesign shouldn't cost you your rankings
The scariest part of a rebuild is the fear that you'll relaunch and watch your traffic fall off a cliff — and with most agencies, that fear is justified, because they treat SEO as an afterthought. We treat it as a precondition. Before anything launches, we inventory every existing URL and its rankings, map a 301 redirect for each one, and carry over the metadata, structured data, and content that earned those positions. The result is a site that looks and performs dramatically better without surrendering the search equity you spent years building. A redesign should be a step up, never a reset.