Services/Websites & CRO/Website Migration

Websites & CRO

Website Migration

Move to a new platform or domain without losing the rankings you've earned — full URL inventory, a complete 301-redirect map, and post-launch monitoring.

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Website migration is the process of moving your site to new technology, a new platform, or a new domain — replatforming, redesigning, or consolidating — without losing the search rankings, traffic, and content you've already earned. RG Digital Marketing handles migrations the careful way: a full content and URL inventory, a complete 301-redirect map, metadata and schema preserved, and post-launch monitoring — so you move to faster, owned infrastructure and keep every ranking you'd otherwise risk.

The problem

Most migrations quietly tank rankings — yours doesn't have to

A botched migration is one of the fastest ways to lose organic traffic: broken redirects, dropped pages, lost metadata, and changed URLs that send years of accumulated SEO value to dead ends. It's why so many businesses stay stuck on a platform they've outgrown. But the rankings loss isn't inevitable — it's the result of skipping the unglamorous redirect and inventory work that protects them.

We treat migration as a discipline, not a copy-paste. Every existing URL is inventoried and mapped to its destination with a 301 redirect, metadata and structured data are carried over, and we monitor rankings and crawl errors closely after launch to catch anything that slips. You get the upgrade — faster, owned infrastructure — without the traffic drop that scares most businesses out of moving.

Proof · Case study

The Nordanyan Law rebuild was also a migration — off an 11-page Webflow brochure onto an owned 100+ page Next.js site, with the content and URLs carried across. Organic clicks have climbed since launch.

See the Nordanyan Law rebuild →

Platforms we migrate from

Leave the platform — keep the rankings.

WebflowOutgrown Webflow's limits or pricing? We migrate you to owned Next.js without losing what you've built.

WordPressMove off a slow, plugin-heavy WordPress site to fast, owned infrastructure — with every URL preserved.

WixEscape Wix's lock-in and performance ceiling, carrying your rankings and content across intact.

SquarespaceReplatform from Squarespace to a site you own and can actually extend — redirects mapped, SEO preserved.

What's included

Everything in Website Migration.

URL & content inventory

Every page, URL, and ranking catalogued before anything moves, so nothing of value gets dropped in the migration.

301 redirect map

A one-to-one redirect from each old URL to its new home — the single most important step in preserving SEO through a move.

Metadata & schema preserved

Titles, descriptions, and structured data carried over, so the signals that earned your rankings survive the transition.

Replatform to Next.js

Land on owned, modern infrastructure — faster, more secure, and free of the limits you're migrating away from.

Pre-launch QA

Redirects, links, and crawlability tested before go-live, so problems are caught in staging, not in your traffic.

Post-launch monitoring

We watch rankings, indexing, and crawl errors closely after launch and fix anything that slips, fast.

How it works

From click to customer.

Inventory & audit

We catalogue every URL, its rankings, and its content — and audit the current site for what must be preserved and what can be improved.

Build + redirect map

We build the new site and map a 301 redirect for every old URL, carrying metadata and schema across as we go.

Launch with redirects

We go live with redirects in place and crawlability verified — the careful launch that protects your search equity.

Monitor & fix

We watch rankings, indexing, and errors closely through the transition and resolve anything that surfaces, quickly.

301 redirects are the whole ballgame

When a URL changes, every link and every ranking pointing at the old address needs to be told where the page lives now — that's what a 301 redirect does. Skip even a portion of them and you strand the SEO value those pages earned, sending search engines and visitors to dead ends. The unglamorous work of inventorying every URL and mapping each one to its new destination is exactly what separates a clean migration from a traffic disaster. We do it comprehensively, because it's the difference between keeping your rankings and rebuilding them from scratch.

Migrate and upgrade in one move

A migration is the right moment to fix more than the platform. Because we're already inventorying and rebuilding, we can replatform you onto fast, owned infrastructure, clean up a messy URL structure, and improve site speed and architecture — all while preserving the rankings through redirects. You don't have to choose between 'play it safe and change nothing' and 'rebuild and risk the traffic.' Done carefully, the move itself is the upgrade: a better, faster, owned site that keeps every position it had.

Redesigning too?

Migrating because the site's also outdated?

Most migrations happen alongside a redesign — you're leaving the old platform because the site itself needs to be better. We rebuild and migrate together: a faster, conversion-built site on owned infrastructure, with your rankings carried across intact.

See website design & rebuild

301s

Every old URL mapped

Rankings

Preserved through the move

Next.js

Land on owned infrastructure

Common questions

Good to know.

Will I lose my rankings when I migrate?

Not if it's done right — protecting them is the entire job. We inventory every URL, map a 301 redirect for each, preserve metadata and schema, and monitor closely after launch, so your search equity moves with you instead of evaporating.

What's actually involved in a migration?

A full URL and content inventory, a complete 301-redirect map, preserved metadata and structured data, pre-launch QA, the launch itself, and post-launch monitoring of rankings and crawl errors. The unglamorous redirect work is what makes or breaks it.

How long does a website migration take?

It depends on the size of the site and whether you're redesigning at the same time, but most migrations run on a similar timeline to a build — roughly six weeks. We scope it against your URL count and complexity up front.

Which platforms can you migrate from?

Webflow, WordPress, Wix, Squarespace, and custom or legacy sites among them. We migrate onto owned Next.js infrastructure — the point is to leave the platform's limits behind while keeping everything that's working.

Can you redesign the site during the migration?

Yes — and it's often the smartest time to. Since we're already rebuilding and remapping URLs, we can upgrade the design, speed, and structure in the same move while preserving your rankings through redirects.

What happens to my existing content?

It's inventoried and carried across — the pages worth keeping move to the new site with their URLs redirected and metadata preserved. We also flag thin or duplicate content worth consolidating or improving as part of the move.

Part of one operation.

Ready when you are

Let's turn your clicks into customers.

Book a 30-minute call. We'll review your spend, your tracking, and where customers are slipping away.

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