Services/Websites & CRO
Websites & CRO

Sites you own, built to convert and rank.

A website should be an asset you own and a machine that converts — not a brochure you rent. We build fast, modern sites wired to track revenue from the first click.

Book a callSee the work

A web design agency plans, designs, and builds the website your business runs on — the site that turns visitors into customers and anchors every marketing channel you spend on. RG Digital Marketing builds fast, modern websites you actually own: designed to convert, structured to rank, and wired to track revenue from the first click. No template lock-in, no rented platform that caps what you can measure — a real asset on owned infrastructure, the same stack behind our Nordanyan Law rebuild.

The problem

Your website is probably your most expensive underperformer

Most business websites are brochures built once and left to rot: slow, dated, templated on a platform you rent, and impossible to measure. They cost you customers three ways at once — visitors bounce off slow pages, search engines can't rank a thin site, and you can't see which pages or channels actually produce revenue. Worse, when the platform raises prices or changes its terms, you have no leverage, because you don't own the thing your business depends on.

The stack we build on

Modern infrastructure you own.

We build on open, owned technology — not a rented page builder. Fast by default, limitless to extend, and yours to keep.

Next.jsA modern React framework — fast by default, built for SEO, and limitless to extend. The front end you own, not a page builder you rent.
Headless CMSA real content system (Sanity) so your team edits content freely — without touching code or fighting a template.
VercelGlobal edge hosting that serves your site fast everywhere, with the reliability and scale a rented builder can't match.
GA4 + trackingAnalytics and conversion tracking wired in from launch, so the site is a measurable asset — not a guess.
How it works

A system, not a set-and-forget.

01

Strategy & wireframe

We map your goals, your buyers, and the conversion paths that matter — then wireframe a structure built to rank and convert before any pixels are pushed.

02

Design

A credible, modern design in your brand — built mobile-first, with the proof, clarity, and calls to action that move a visitor to act.

03

Build on owned infrastructure

Developed on Next.js with a real CMS and conversion tracking wired in from day one — fast, accessible, and SEO-structured from the first commit.

04

Launch & iterate

We launch with redirects and analytics in place, then keep improving the site against real data instead of treating it as finished.

Own your site — don't rent it

Webflow, Wix, and Squarespace are convenient until they aren't. You don't own the code, you're capped on what you can build and track, and every price hike or terms change is leverage they hold over the asset your business runs on. We build on open, owned infrastructure — a Next.js front end and a real CMS — so you own the code and the IP outright. If you ever wanted to take the whole thing and leave, you could. That ownership isn't ideology; it's what lets the site get faster, rank better, and integrate with anything, instead of hitting the ceiling a page builder sets.

Speed and structure are marketing, not just engineering

A slow, poorly-structured site quietly taxes everything else you do. Every second of load time costs conversions on traffic you already paid for, and a thin or messy architecture caps how well you can ever rank. We treat performance and structure as marketing levers: sub-2.5-second loads on any device, clean semantic markup, schema baked in, and an internal-link architecture that helps the whole site rank. The result is a site that converts more of your paid traffic and earns more organic traffic — the same build working both sides of the funnel.

Built to be measured

A website is only an asset if you can measure it.

We wire server-side conversion tracking, call tracking, and analytics into the build from day one — so you can see which pages and channels actually produce revenue, and your ad platforms optimize toward it. A beautiful site you can't measure is just an expensive guess.

See how we wire conversion tracking
What we run

Inside Websites & CRO.

01Website Design & RebuildA faster, modern site you own — redesigned and rebuilt on Next.js, wired to track revenue, with your rankings preserved through the move.→02Landing & Launch PagesSingle-purpose pages for campaigns, launches, and offers — designed around one action, built fast on owned infrastructure, and tracked from day one.→03Website MigrationMove to a new platform or domain without losing the rankings you've earned — full URL inventory, a complete 301-redirect map, and post-launch monitoring.→04Web DevelopmentWhen a template can't do the job, you need engineering. We develop custom sites, integrations, and programmatic builds on modern infrastructure you own — fast, extensible, and wired to your business systems.→
11 → 100+
Pages, in a recent rebuild (Nordanyan Law)
Next.js
Owned, modern stack
Sub-2.5s
Load target, any device
We took a Los Angeles law firm from an 11-page Webflow brochure to a 100+ page Next.js site with click-to-signed-case attribution — in about a week. Organic clicks have climbed since launch.See the Nordanyan Law rebuild
Common questions

Frequently asked questions.

How much does a website cost?

Every build is scoped to what you actually need — the number of pages, the functionality, and the integrations. Book a call and we'll review your goals and put together a tailored proposal for an owned asset on modern infrastructure, not a subscription to a template you never own.

Do I own the website?

Yes — you own the code and the IP outright. No Webflow, Wix, or Squarespace lock-in, no creeping platform fees, and no hostage situation if you ever want to move.

How long does a build take?

Often within a week — sometimes a few days for a focused build, a little longer for a large, complex one. We'll give you a clear timeline against your scope before we start.

Can you migrate my existing site without losing SEO?

Yes. We inventory every URL, build a complete 301-redirect map, and preserve metadata and structured data, so you move to the new site without dropping the rankings you've earned. It's a core part of how we work, not an afterthought.

What platform do you build on, and why?

Next.js for the front end, a headless CMS for content, and edge hosting — owned, fast, and limitless to extend. Page builders like Webflow and Wix are easier to start with but cap your speed, your tracking, and your ownership; we build past that ceiling.

Will my site actually be fast and rank well?

That's the point. We build for sub-2.5-second loads on any device, with clean structure, schema, and internal linking baked in — because speed and SEO structure are what make the site convert your paid traffic and earn organic traffic at the same time.

From the blog

Go deeper.

Website Redesign

9 Questions to Ask Before You Redesign Your Website

Don't touch your website until you can answer these 9 questions. A practical pre-redesign checklist for business owners and marketing directors.

Read Landing Pages

9 Landing Page Best Practices That Lift Conversions

9 practitioner-tested landing page best practices — message match, CTA focus, load speed, and conversion tracking — that move the needle on real campaigns.

Read CRO

9 A/B Tests Worth Running on Your Website

These 9 high-impact A/B tests — from headline framing to CTA copy to form length — are where conversion rate wins actually come from.

Read
Reviewed by RG Digital Marketing

Written and reviewed by . He has personally managed paid advertising across legal, home services, insurance, telecommunications, and Fortune 500 brands, with more than $210 million in ad spend managed to date. RG Digital Marketing is a certified Google Partner.

Last updated .

Authoritative sources

This page reflects RG Digital Marketing's own methods and current best practices in digital marketing. Platform features and benchmarks change often — verify specifics against the primary sources above. This is general information, not a guarantee of results.

Ready when you are

Let's turn your clicks into customers.

Book a 30-minute call. We'll review your spend, your tracking, and where customers are slipping away.

Book a call